If you have decided to go out on your own and start a lash business, you need to start acquiring clients quickly. Without clients, it’s tough to pay the rent and to get access to the supplies you need to grow your business.
Competition in this industry can be tough but there are some ways that you can start pulling in new clients for lashes from scratch. Here are some of the best ways to start grabbing new customers:
Join an Online Community
Joining online communities such as a local beauty group can be an important first step. Making friends in a group of local moms can even help you further your business by making new contacts in the community. Networking online can often be easier than going out and meeting clients face to face. These relationships can quickly turn into business relationships when you get to talking and they notice more of your lashes.
Make Sure You’ve Regularly Got Extensions
Practicing your business on yourself can be a subtle form of marketing. If you make sure that your eyelashes always look great, this can give you the opportunity to market your services in the community. Offering your services for free to friends and family with the promise that they will refer others to your business can be another great way to get some referrals.
Build A Website
Building a website that you can promote and use for client booking is a natural progression to help you build your business.
Pay For Online Ads
Considering the option to pay for some online ads on a platform like Instagram or Facebook can make sure that you can target people in your community and get a lot of views on your work.
Offer a Discount If Someone Reviews Your Service
Offering even a 10% discount on your service if a client reviews your work can make sure your business is starting to generate lots of online reviews. Positive reviews can act like organic advertising for your page and it can be a simple way to grow your customer base.
Keep some of these top tips in mind for growing your client base from the first day you are in business.
This post was written by Natali Roshau. Natali has over 10 years of experience as a lash artist and is the owner of Lash Addict Studio. Lash Addict studio offers eyelash extensions in St Petersburg FL. In addition to being a lash artist, she also offers eyelash training certifying girls across the nation!